-
Inspiring Women Every Wednesday: Vidya Mohan

27th November 2024, Vidya Mohan

Vidya Mohan is Chief Corporate Communications, KPMG in India. She leads efforts in shaping the firm’s public image and managing its communication strategies.
Proficient in crafting compelling narratives, managing crisis communications, executing integrated marketing strategies, fostering media relations, and leading corporate communication initiatives.
In Conversation with Vidya Mohan
– Preeti JunejaQ. Who has been your biggest inspiration in your career, and why?
My source of inspiration has varied depending on the phase of life I’ve been in. Most of the time, it has been colleagues turned friends who share similar values who’ve played a significant role in my journey. Spending time with nature also inspires me in unexpected ways. For eg: Hiking or Trekking has inspired me to let go of my fears, enjoy the journey and rely on myself till I reach my destination.
Q. How would you describe your leadership style, and how has it evolved over time?
Initially, I would focus on setting goals and then do everything possible to collaborate along with the team and help deliver the best possible, which leans more towards ‘servant leadership style.’ Over the years, my leadership style has evolved to being more situational. Being agile to a particular situation, being clear and directional, being participative are some predominant traits.
Q. What advice would you give young women looking to enter this field?
Focus on developing authentic relations along with technical capabilities, which is the foundation for your career. Rest if you must, but never quit!
Q. What skills do you think will be most important in the future?
-
Communicating authentically, navigating ethical challenges around misinformation and data privacy
-
Data analytics to tailor messaging and improve campaign effectiveness
-
Content creation
-
Strategic Thinking and problem solving
-
Building relationships in a hybrid world
-
Reputation management
-
Crisis management
On Leadership Lessons:
Q. What is the most valuable leadership lesson you’ve learned in your career so far?
Humility, character, values and convictions are non-negotiables.
Q. How do you approach failure, and what lessons have you learned from it?
Well, I whine for a while, then talk to myself for hours and remind myself that I’m an eternal optimist. So, I dare to hope, talk to people who give me hope and then act. It’s just not in me to give up easily to any situation that seems like a failure.
I have seen some brilliant people failing so I’ve learnt that failure is situational and does not define a person’s ability to succeed. It’s always a matter of choice whether you want to get consumed by failure or take a chance to learn from it.
Q. What strategies do you use to build trust within your team?
Trust is based on instincts and not strategies. It is built on the foundation of being yourself and feeling psychologically safe.
Q. Can you explain how effective communication impacted your leadership experience?
Whether it’s an organisational change or goal setting for the team, effective communication helps in building and maintaining trusted relationships, clarity in thought and action, resolving conflicts and achieving common goals.
Q. How do you empower others to take on leadership roles within your team?
I empower them by communicating openly about what I see as their strengths and areas of improvement at equal intervals to manage personal and professional expectations, encourage them take on ownership in projects where their strengths will give them the confidence to lead, provide them with necessary support in challenging situations, appreciate their contributions and trust them to collaborate and do their best.
DREAMWEB INDIA IS GRATEFUL TO VIDYA MOHAN FOR HER VALUABLE TIME TO THIS REMARKABLE INTERVIEW. WE WISH HER SUCCESS IN HER FUTURE ENDEAVOURS.
-
-
Inspiring Women Every Wednesday: Shailja Saraswati Varghese

20th November 2024, Shailja Saraswati Varghese

‘ET Panache Woman of the Year 2024’ by the Economic Times;
‘2024 Woman Advertising Maven Award’ by Adtech TodayLet’s Get Inspired
In Conversation with Shailja Saraswati
– Preeti JunejaQ. What inspired you to launch “Unstoppable Woman”?
“Unstoppable Woman” is a collaborative platform dedicated to empowering women and sharing impactful stories of resilience and success.
My inspiration comes from my mother, mentors, and industry leaders who have championed innovation. My spiritual approach to life, combined with mindfulness and self-mastery, has been a guiding force in my personal and professional journey.
Podcast playlist on YouTube:
https://youtube.com/playlistQ. Every life story offers something significant. What in particular interests you and why?
Women supporting one another to create a strong network for navigating both personal and professional challenges is what interests me.
Through my podcast, Unstoppable Woman, I aim to amplify the voices of strong, determined women from diverse backgrounds, fostering a community of support and inspiration. The podcast serves as a platform for celebrating triumphs, overcoming adversity, and driving positive change.
Through this platform, ‘Unstoppable Woman’, I feel women from all walks of life come together to share stories, learn, and uplift one another.
Podcast on Spotify:
https://open.spotify.com/playlistIt is also available on all other streaming platforms like Apple, audible, wynk etc
Q. It’s been an incredible year for you, with honors like the ‘2024 Woman Advertising Maven Award’ by Adtech Today; ‘ET Panache Woman of the Year 2024’. What is your message to young professionals?
My message to aspiring entrepreneurs and professionals is simple yet powerful – stay true to your passion and never give up, no matter the challenges. I believe in the importance of continuous learning and adaptability in an ever-changing industry.
Q. When and How did your spiritual journey begin?
My spiritual journey kicked off very early on in childhood, but I took notice of it during a tough time in my life. This is when I actively turned to meditation and mindfulness, which opened doors to deeper spiritual exploration. It’s been a transformative experience for over 2 decades now that’s brought me inner peace and a renewed sense of purpose. This is fundamental to who I am and where I am headed.

Q. What is the future of content marketing? What AI capabilities, tools and techniques do you use to enhance content in your professional space?
The future of content marketing looks bright, primarily due to AI advancements. I utilize AI tools like GPT-4 for efficient content creation and predictive analytics to identify trends and optimize strategies. AI also enables hyper-personalization, tailoring content to engage specific audience segments, while SEO tools help enhance reach by analyzing keywords and user behavior. Overall, integrating AI enriches the quality and effectiveness of our content, making it an exciting time in the field.
Rapid Fire
1. What are the essentials for hosting a good podcast?
To create a successful podcast, I believe it’s essential to know your purpose and target audience, which takes time to develop. Planning engaging content with high audio quality is vital, along with maintaining consistency and relevance in your episodes.Authenticity goes a long way; being yourself helps foster a genuine connection with listeners. Additionally, seeking organic promotional strategies before diving into sponsorships can make a significant difference.
2. With the rise of video marketing, do you think long-form blogs are gradually becoming obsolete?Regarding blogs, I see them as timeless. They not only enhance SEO but also provide detailed insights that remain valuable. The evolution of content formats tends to cycle, and I believe blogs will continue to coexist with newer media, such as video.
3. One book everyone must read?
I would recommend everyone read “To Kill a Mockingbird” by Harper Lee. It offers profound lessons on justice, morality, and empathy, themes that resonate strongly with us today.
One-liners
1. Storytelling is: The heartbeat of communication; it transforms facts into relatable, unforgettable experiences that resonate deeply with our audience.
2. A not-to-be-missed daily routine for mental health & wellness is: Grounding yourself in gratitude—just a few minutes each day to reflect on what you’re thankful for can shift your mindset and enhance your overall well-being.
3. A breathing technique to overcome anxiety that I swear by is: The 4-7-8 method: inhale for 4 seconds, hold for 7, and exhale for 8. This simple practice serves as a reset button, calming the chaos and bringing focus and clarity when it’s needed most.DREAMWEB INDIA IS GRATEFUL TO SHAILJA SARASWATI FOR HER VALUABLE TIME TO THIS REMARKABLE INTERVIEW. WE WISH HER SUCCESS IN HER FUTURE ENDEAVOURS.
-
Inspiring Women Every Wednesday: Dr. Falguni Vasavada

28th August 2024, Dr. Falguni Vasavada

Professor. TEDx Speaker. Content Creator.
Dr. Falguni Vasavada is Professor of Marketing & Co-Chair, MDP at MICA. She is a double gold medalist with over 25 years of teaching experience in the area of Marketing and Advertising.
She has trained corporate professionals and mentored young entrepreneurs in areas like Advertising, Marketing, Consumer Understanding, Branding, Social Media. She has published in International Journals and presented papers in national and international conferences and is involved in international joint research projects in the area of advertising. She is a visiting faculty at management institutes of repute in India and overseas. Her teaching, research and consultancy interests are in the area of Advertising, Branding, and Social Media.

She is a TEDx speaker & is frequently invited to speak at reputed forums/panels/ roundtables. She Speaks on Advertising, Branding, Marketing, Social Media, Personal Branding, Gender Equality, Body Positivity, Women Empowerment, Happiness as a Lifestyle and Motivation.
Dr. Falguni Vasavada is the Keynote speaker in multiple forums on Marketing, Advertising, PR, Women Communities, Social Media, Facebook, Startups and more.Her motto of life is – make the best of whatever you have. Appreciate the positives and live life to the fullest!
Let’s Get Inspired
In Conversation with Dr. Falguni Vasavada
– Preeti JunejaQ. Through your consistent and authentic posts on Instagram, where you genuinely connect with people and share your thoughts, you’ve successfully strengthened your personal brand. You’re recognized as independent, fashionable, outspoken, and socially connected. With over 243k followers today, what key lessons have you learned from using this platform, and what do you consider the best practices for leveraging Instagram for personal branding?
The lessons I have learned on Instagram, through my growth, journey, and organic engagement, are that you need to be very consistent in everything you do. So, whatever content you create, you must be consistent because this is live and social media. This consistency comes in two ways: Content and Conversations.
The content that you are creating on a daily basis has to resonate with your audience. To the conversations germinating out of your content, you must continuously be conversing with your followers because it’s a two-way street. Social media is an interactive medium. Over and above consistency, content, and conversations, the golden principle of personal branding is authenticity. So, what kind of authentic content do you bring? How authentic are you as a person, right? What is your genuineness of w atever you speak? All that matters.
Q. In the recently released e-book “She Leads with Courage” by Shenomics, you were featured among 23 remarkable women. In India, almost every woman, regardless of her education or cosmopolitan background, often faces challenges related to male dominance or patriarchy on their path to success. How do you support and guide women on campus who might have similar experiences to share but not enough courage to overcome?
Yes, in the patriarchal world, all women have to struggle, and it’s challenging to grow. As a working professional also, in my younger years, I had to prove more than my male counterpart that I am a serious career woman; I’m seriously interested in growing in my career. So, I have also faced all those challenges. Since I have grown with these challenges, I feel that every senior woman or woman in a leadership role must have a safe space for younger, vulnerable women just entering the workforce. So, just by being somebody’s safe space, you’re giving a lot of moral support to women to grow.

Q. Speaking on advertising, if you were to bring a change in society through this medium, what will it be on? And where would you want these ads to be displayed to have the most impact?
The biggest change advertising can bring to society is not just reflecting on what is happening but challenging what is happening and showing the right path. So, not cementing stereotypes but breaking stereotypes, talking about more equal gender roles, giving equal space to all kinds of audiences, and promising inclusivity—all these things can be brought about as a change by advertising. And where would I like it to be published? Both mass media and social media.
While social media targets a certain group of consumers, mass media is still relevant in a country like India. So, to penetrate rural markets and smaller towns, mass media like TV, magazines, newspapers, and radio is still a very potent medium. Yes, both digital and social media, as well as mass media.
Q. As a teacher, how do you engage with curious minds? Can you recall the most challenging question a student has ever asked you?
Over the years, as a teacher, I have felt both are important—content and pedagogy. However, because Gen Z has lower attention spans, engagement has become the key in classes especially. So, your pedagogy, how you teach, how you engage with students, what in-class activities you can do to engage them further, and how you use technology have all become of prime importance.
Q. How do you keep up with your relationships with college alumni, and do they play an important role in your life?
In today’s age, the best way to keep up with relationships, whether with alumni, my friends, or my batchmates, is to use social media.
Thanks to social media, I am in touch with almost everybody because I am a very active content creator on LinkedIn, Twitter, Instagram, and Facebook. These are different ways in which I also connect with my own networks of people. And that is the easiest way to keep in touch.
Rapid-Fire:
- One Indian tradition that makes you proud?
One Indian tradition that makes me proud is the family system we have in India and the people power we are always surrounded with as Indians. - One skill every marketer must have?
One skill every marketer must have is observation because things are rapidly changing in the ecosystem. So, whether it is AI, tech, or consumer insights, observation skills have to be very powerful. - Your thoughts on influencer marketing as a career?
Influencer marketing will only grow in the country, and that’s why it’s good as a career. Still, I suggest that influencer marketing should be your second career, not your primary career. - Body Image Positivity—what initiatives have you taken in this area?
Body image positivity: I think I walk the talk. I tell people how to be secure in their bodies and how their confidence matters the most when it comes to their outlook on life. So it’s not what you wear or what makeup brands you use. It’s your inner body confidence. - One compliment that you have got many times?
One compliment that I’ve got so many times and I keep getting is how I am so positive as far as my life and living is concerned.
One-Liners:
- Creative people crave for: Inspiration
- Is social media a boon or a bane? Boon
- One important difference between reel and story: Story is on-the-go
- The most recent software that has immensely helped me: none
- I enjoy my time doing: Content Creation
DREAMWEB INDIA IS GRATEFUL TO DR. FALGUNI VASAVASA FOR SPARING HER VALUABLE TIME WITH US FOR THIS INCREDIBLE INTERVIEW. WE WISH HER SUCCESS IN HER ENDEAVOURS!
- One Indian tradition that makes you proud?
-
Inspiring Women Every Wednesday: Renuka Puri

14th August 2024, Renuka Puri

Photo Editor, The Indian Express
Renuka Puri is a highly experienced photojournalist, the Photo Editor at The Indian Express, one of India’s leading national newspapers. She has been associated with the publication for several years and has built a reputation for capturing compelling images that tell stories with impact and sensitivity. Her work often covers a wide range of topics, from politics and social issues to cultural events and everyday life in India. https://www.instagram.com/renukapuri/
Late Shri Arun Jaitley, pre-budget She was born in Himachal Pradesh and later pursued graphic design at Arts College, Chandigarh. After working in an advertising agency and freelancing for several magazines and the U.P. Tourism Department, Puri joined The Indian Express in 1997.
Puri has covered many subjects, including political developments, cultural events, and fashion shows. It marked her entry into more challenging news coverage, and she later pushed to cover high-profile events like Fashion Week, where she pioneered greenroom photography.
Nirbhaya case in 2012, Delhi Renuka Puri’s work has been recognized for its depth and quality, earning her a spot as one of Fuji Films’ “super six women photographers” in 2005. Today, she continues to capture compelling stories through her lens, contributing significantly to Indian journalism.
Renuka Puri is known for her ability to capture the essence of a moment, offering readers a visual narrative that complements the newspaper’s written content. Her photographs have contributed to the coverage of significant national events and have been widely recognized for their quality and depth.
Hon. Pratibha Patil, 12th Former President of India Let’s Get Inspired
In Conversation with Renuka Puri
– Preeti JunejaQ. How did you get started in photography?
I graduated with a Bachelor of Fine Arts from Chandigarh. After completing my degree, I struggled to find a job in the photography field. So, I decided to try my luck at an advertising agency that needed some images. When I showed them my work the next day, my boss remarked, “You’re in the wrong profession, Renuka. You should be in photography.”
For a moment, I thought he was implying that he didn’t want me there. So I asked, “What do you mean by that? Are you suggesting I should quit?” He responded, “No, not at all. I believe your photography is powerful, and there aren’t many women in this profession.”
He was the one who suggested I pursue photography. When I mentioned that I didn’t have any contacts, he recommended I visit Rashtriya Sahara, where a friend of his worked, as they were preparing to launch an English magazine. I took my portfolio there, and the person in charge reviewed my work. Although the magazine’s launch would take some time, he advised that I start freelancing with them in the meantime. Soon after, I began freelancing for them.
Early in my career, I covered live cricket events. My mentor at the time suggested I pursue journalism, recognizing that sports wasn’t my primary focus. He introduced me to someone at The Financial Express, where I trained for a year before moving to The Indian Express in 1997. I’ve been working here ever since.
Q. If you were to use photography as a medium to influence society or create change, what would you focus on?
I’m eager to photograph issues related to women. There’s still so much I want to explore in this area. Women as a subject in photography are incredibly powerful and colorful.
My first book was on Tihar jail. I met so many different kinds of women over there. Few were guilty, and few were not, but they were happy.
Living To The Fullest, Tihar Jail After that, I worked on a project for an NGO focused on mentally challenged women, which resulted in another great book. A writer, a painter, and I were given the task of capturing their life stories through art. This was a meaningful project which I feel found me, rather than the other way around.
I photographed the first battalion of BSF women stationed at the Wagah border. These powerful women, who leave their families behind to serve our country, inspire me to pursue more projects focused on women.
I met Mary Kom and began following her career, and we’ve since become good friends. I’ve built up a great collection of her photographs, but I haven’t displayed them anywhere yet.
Mary Kom, the sporting mother at home In my job, I also get a chance to meet parliament women. On Jaya Bachchan, she knows photography. And I have got (rare) lovely pictures of her smiling and laughing.
Q. In photojournalism, where the same subject often appears in multiple newspapers, how do you make your work stand out from the rest? What goes through a photographer’s mind in these situations?
Yes, yes, you are right. Sometimes, photography is accidental also. And sometimes it depends on what kind of a position you are getting. Some may think it’s a wrong position to stand, but it’s a good position for you. Everybody chooses the camera angle: right, left, down, or up. And it’s totally up to the event, like what kind of an event. And you have to be very quick. Immediately, you have to decide whether I stand here or right.
Anecdotes:
The Prime Minister tweeted one of my photographs and asked my office to present him with that picture. The story goes like this: After an all-party meeting, when everyone had their cameras down, I decided to follow the Prime Minister. I’m not sure why I chased him, but then I noticed a glass door ahead of me.Through the reflection on the glass, I captured an intriguing shot of the Prime Minister with all the MPs visible in the background. It turned out to be a very interesting photograph.
In a particular event like The Padma Shri, where you must photograph only the awards, you must still be very careful about your right and left and what is happening there.
Q. Tell us about places that were not very much explored, that you had the opportunity to visit and photograph early in your career?Tihar Jail is one of them. At Tihar, women have a beauty parlour. They celebrate Karwa Chauth and Rakhi. Bollywood has given us a different perspective on the jail, so I think that was a very different place for me to shoot. That’s why I decided to show the actual thing to everyone, not just the Bollywood picture.
Beauty Parlour, Tihar Jail Second is The Parliament. You never know what you will get over there. If you are a little bit aware of news, and what is happening around, you might get some unique pictures.
Q. What advice do you have for budding photographers who want to pursue photojournalism?
They need to be very tech-savvy because of platforms like Instagram and Twitter these days. If you enter this profession, be prepared for a wide range of assignments, from glamour to crime. Don’t expect to only get the high-profile stories. Once, I was accidentally hit by a politician while on the job—it was a real shock. That was my first lesson in journalism, the reality of it.Rapid-Fire:
- Is there any specific project or shoot you’re particularly proud of?
Tihar Jail Project. - What is the best way to store hi-resolution photographs?
This is a challenge everyone faces. We take high-resolution photographs and save them on a hard drive, and I keep some images on my computer as reminders. Of course, always make sure to have backups. - What do you enjoy most about being a photographer?
I like to shoot—candid shots of people. - When is the last time who shopped for camera or accessories?
Recently, we switched to mirrorless cameras, and I purchased an EOS R6 Mark II. The idea is to carry two camera bodies with two lenses so I don’t have to switch them out. Two cameras are sufficient for my needs, and I prefer not to use flash photography.
Nowadays, we often find ourselves standing so far away that even a 200mm lens isn’t enough—you might need a 600mm lens. For events like a PM ceremony or the August 15th celebrations, we use the high-quality equipment provided by the office. - Do you think women photographers have to work twice as hard in this career?
Finding a job requires effort, and these days, it’s challenging for everyone. Night shifts are common nowadays, regardless of gender. However, one challenge that remains for women is climbing onto large pillars or trees during court assignments.
Honestly, though, it doesn’t matter much.
One-Liners:
- A reputed Institute for learning photography in India is:
Bhartiya Vidya Bhavan. They make your basics very clear. - My role-model in photography field is:
Everyone is specializing in their own area. The Bedi brothers are unmatched in wildlife photography, while Raghu Rai excels in social issues. Each person has their own field of expertise and stands out in it. - The most photogenic personality is:
Prime Minister Narendra Modi knows exactly how to pose for photographers, ensuring we get a clear and impressive shot. Nirmala Sitharaman also carries herself with great elegance. - A winning picture is:
I don’t remember, I have taken so many. - I enjoy my time doing:
Listen to music, dance, and spend time with my family.
President Obama and Michelle Obama visit India, 2015 DREAMWEB INDIA IS GRATEFUL TO RENUKA PURI FOR SPARING HER VALUABLE TIME WITH US FOR THIS INCREDIBLE INTERVIEW. WE WISH HER SUCCESS IN HER WORK.
- Is there any specific project or shoot you’re particularly proud of?
-
Inspiring Women Every Wednesday: Neha Mathur Rastogi (Special Series)

31st July 2024, Neha Mathur Rastogi

Founder, WordsWork Communications Consulting
Co-chair of Sports Committee, FICCINeha Mathur Rastogi, the Founder of WordsWork Communications Consulting, brings over 18 years of expertise in public relations, corporate brand communications, and media planning. As the strategic and content lead for all WordsWork clients, Neha excels at client service and consistently exceeds expectations.
She established WordsWork in 2009 and has quickly led impactful communications campaigns across lifestyle, corporate, public diplomacy, and sports sectors. With a strong background in sports, Neha has represented the Indian Olympic Association and several national federations, including those for Hockey and Football.
Her extensive experience includes managing public diplomacy efforts for the Embassy of the Netherlands – Foreign Investment Agency and the Embassy of France. She has also directed thought leadership campaigns for Thomson Reuters and the PHD Chamber of Commerce.
Neha’s public relations career began at Genesis Burson-Marsteller in India and continued with Burson-Marsteller in London.
Let’s Get Inspired
In Conversation with Neha Mathur Rastogi
– Preeti JunejaQ. What motivated you to pursue a career in PR? Tell us your story.
I was always fascinated by the power of the written word. I wanted a career that was both creative but also with exposure to the corporate world. After narrowing my interest largely to mass communications, I did a couple of internships during my undergraduate to narrow my interest in PR. From there on, I chose to specialise in PR for a postgraduate course and have never looked back for over 20 years. To a certain extent you need to be built to suit this industry.
If you thrive in building connections and have a knack for being a people person, this career would be ideal for you.
Q In your view, how is PR and Digital Marketing related?
As the communications industry evolves, the lines between PR and digital marketing are definitely getting blurred. There is an inherent symbiotic relation between the two, and hence, it is wise to align both to build a holistic communications strategy.
Q. What are the best practices for posting news on social media?
The most critical aspect of news in social media is that it needs to be highly current and relevant. Beyond a particular shelf life, news loses relevance on social media very quickly compared to traditional mediums.
Typically, when we post news on social media, a link back to the story if on a digital medium is suitable; a carousel of high-quality and legible print stories is also an excellent way to do a ‘media watch’ format post. We also do Linkbacks to the publication’s social media handles.
Q. Do you have a role model within your industry who has inspired you? How has that person influenced and inspired you?
Ms Prema Sagar has been a long-term influence in my life. I am impressed by her ability to balance an incredible career with grace and dignity. Additionally, I am super impressed with Mr. Madan Bahal from Ad Factors. Building such a formidable independent firm quietly and growing beyond global standards is extremely impressive.
Q. What advice would you offer to young individuals interested in joining this profession?
If you’re someone who enjoys a healthy balance between creativity and a corporate environment, PR could be the perfect career for you. In this industry, we value people with fortitude and a can-do attitude. While media knowledge, writing skills, and client management capabilities can be acquired, those with excellent people skills have a distinct advantage.
DREAMWEB INDIA IS GRATEFUL TO NEHA MATHUR RASTOGI FOR SPARING HER VALUABLE TIME WITH US FOR THIS INCREDIBLE INTERVIEW. WE WISH HER SUCCESS.


















